Hear from Tourism Tasmania CEO Sarah Clark about our recent Visitor Economy Regional Gatherings, which attracted more than 400 people to events in Devonport, Launceston, Hobart and Bicheno.
Off Season content went live on the Discover Tasmania website earlier this month, showcasing more than 300 offers and events to encourage interstate visitors and locals to travel around the state during winter.
East Coast Tasmania Tourism (ECTT) is seeking Expressions of Interest from individuals who are passionate about the future of tourism on the East Coast of Tasmania.
We welcome applications from individuals who live, work, or have a strong connection to the region and want to contribute to its growth, sustainability, and the strength of its communities.
About the Role
As a volunteer Board Director, you will play a key role in guiding the strategic direction of tourism on the East Coast, ensuring it continues to thrive for both visitors and the local community.
The workshop will assist you with promoting your event efficiently on social media and utilising your online presence to connect with your audience and strengthen your event planning.
You will learn practical techniques and actionable strategies such as:
● Discover how having an online presence will enable you to reach a greater and more targeted audience
● Learn how to create community interest around your event
● Harness the power of social media to attract volunteers
● Explore digital accessible options for your customers
● Discover how social media can provide businesses with cost-effective and adaptable marketing solutions
● Understand the importance of leveraging your event's 'Tasmanian' story
● Learn about the different social media platforms through examples of events using them to effectively promote their event.
TICT - Skilled in Sixty
Working with Business Tasmania
Wed 5 March, 10:30am - 11:30am
Skilled in Sixty is a webinar series created by the TICT to deliver 60-minute, bite-sized information sessions on topics that matter to Tassie tourism operators.
The March webinar explore how small tourism businesses can be supported through the Tasmanian Government's Business Tasmania Service.
Manager Kelly Brown will share how Business Tasmania can help people to start, run and grow their business by offering personalised assistance, information, and access to a range of services and programs from the Department of State Growth and other government agencies.
Skilled in Sixty is available FREE for TICT Accredited Operators and Members, and a small $25 fee for non-accredited operators. Register your interest now!
Your brand isn't just about products or services—it's about the story that sets you apart. In these sessions you'll learn how to leverage the Tasmanian brand to enhance your market position, connect deeply with your target audience, and use your story as a powerful sales tool that differentiates your brand and drives bottom-line results.
WHEN: Thursday, 10 April, 4pm - 6pm
WHERE: Panorama Hotel, St Helens
In Story Foundations: The Art of Brand Storytelling we uncover the power of storytelling, learn the art of crafting compelling narratives, and discover how to bring your story to life. Then, in The Story Advantage: Using Your Brand Story for Sales Success we delve deeper into the practical application of storytelling. The Story Advantage workshop is your gateway to mastering storytelling as a powerful tool for sales success, going beyond the basics to deliver real business results.
These workshops are led by Tasmanian story-driven marketer Jen Murnaghan. As the founder of Digital Dandy and advisor to hundreds of Tasmanian brands since 2013, Jen has helped businesses craft stories that convert audience interest into lasting customer relationships.
These workshops are currently available in Hobart, Launceston, Devonport, and St Helens.
If you are hosting an upcoming event on the East Coast let us know!
Email marketing@eastcoasttasmania.com.au
Business grants and support
There are a number of industry grants and funding opportunities now available to help support your business visit the website
The Tasmanian tourism industry acknowledges the Tasmanian Aboriginal people and their enduring custodianship of lutruwita / Tasmania. We honour 40,000 years of uninterrupted care, protection and belonging to these islands, before the invasion and colonisation of European settlement. As a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully. We acknowledge the Aboriginal people who continue to care for this country today. We pay our respects to their elders, past and present. We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands. We respectfully ask that tourism be a part of that future.
East Coast Tasmania Tourism Inc, PO Box 115, Bicheno, Tasmania 7215, Australia
